Grand Theft Auto 6 is set to release in the fall of 2025, but with no confirmed release date, pre-order details are still unavailable. The lack of clarity around pricing, combined with the intense anticipation for the game, has sparked speculation about whether GTA 6 will break the $70 price barrier for games.
One analyst recently mentioned that some developers hoped the price of GTA 6 would range between $80 and $100. In response to this claim, many other analysts have now stated that it is unlikely the game will be priced in this range.
It’s Unlikely GTA 6 Will Cost $100
IGN reached out to gaming industry analysts about the potential pricing of GTA 6, all of whom said Rockstar Games would likely keep the base price at the usual $70. Some even argued that some game publishers have already surpassed the $100 mark, offering early access and other perks for an additional fee.
Reece Elliot from MIDiA told IGN: "Most AAA games already charge $100 (and sometimes more) in the first 3-7 days before launch, but they call it 'early access' and market it as a 'collector's edition.' Publishers hijacked collector’s editions as a way to charge extra for 'early access'—or what’s sometimes referred to as late access for consumers unwilling to pay the profit margin."
Analysts suggest that GTA 6 could generate over a billion dollars in pre-orders alone. The analyst also noted that asking for $100 without offering benefits like early access would be "too much of a stretch" even for GTA 6.
Elliot added that GTA 6 would be a cultural phenomenon and might reach a $100 price point, but the backlash from players would be significant, and that would be a short-term gain at a long-term cost.
He explained that GTA 6, like its predecessor, Grand Theft Auto 5, would rely on its online component to generate steady revenue.
"One of the major challenges for GTA 6 is convincing players to let go of GTA 5’s online component, so creating an unnecessary high switching cost wouldn’t be wise here."
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James McQuilter, senior gaming analyst at Omdia, echoed these sentiments. "GTA Online was key to GTA 5’s sustained success, driving premium sales and subscription service licensing; a precedent that Take-Two is unlikely to disrupt with the release of GTA 6," he was quoted as saying by IGN.
Matt Piscatella, an analyst at Serkana, also shared his opinion on the potential pricing of GTA 6 in the $80 to $100 range in posts on BlueSky last week.
He said there is "no need" to raise the price of the base game when the same can be achieved through other editions of the game.
In his presentation, the analyst claimed that some game developers hoped for GTA 6 to be priced between $80 and $100, thus breaking the $70 barrier for games. According to his statements, this price shift could help raise the prices of games priced at $50 to $60, those priced at $60 to $70, and editions priced at $70 starting to test the $80 barrier.
New releases from companies that own platforms like Sony and Microsoft, as well as major publishers like Activision, EA, and others, are typically priced at $70 in the current console generation, breaking the long-standing $60 barrier.