The most important reasons for disabling the AdSense account and steps to file an appeal to restore it


Subject: Google AdSense account disabled


During a recent review of your account, we discovered invalid activity on your site that did not comply with our program policies.

Action we took: We have disabled your Google AdSense account.

We are limited in the amount of information we can provide about your specific violation. We understand this can be frustrating for you. For this reason, we offer you an appeal process as an opportunity to solve the problem.


Google AdSense Team

No publisher will want to receive this email. It may create panic and jeopardize ad revenue. However, many publishers engage (consciously or unconsciously) in activities that make their AdSense account vulnerable to abuse or violating Adsense policies.

In 2017, NichePursuits shared the experience of having her AdSense account disabled due to invalid activity. They explicitly stated that average monthly AdSense revenue increased from $ 10,000 to $ 0 as a result.

Likewise, AndroidMonks shared the story of their old AdSense account being disabled 3 months ago due to unusual activity. They highlighted that their account was only disabled when they were about to receive their first $ 100 payments earned through the Android mobile app.

Either way, the reason was invalid or unusual activity. However, the Google team does not state the exact reason for the account being disabled. Many publishers publicly expressed their frustration with this. In the end, they all focused on Google being aggressive and now it's nearly impossible to dodge their detection system.

So, let's take a lesson from the incidents that happened with other publishers, and learn how to protect your AdSense account from being deactivated; And what to do next if that happens.

Reasons to disable the AdSense account

From the incidents mentioned above, all we know is that AdSense accounts have been disabled due to invalid or unusual activity. But what is this activity?

 As mentioned above, Google may not tell you the exact reason why your account was disabled. Fortunately, there is a list of possible reasons, which according to Google, you should know to stay in the safe zone.

1- Reasons for disabling the Adsense account due to invalid visits

If Google detects that there is fake traffic or traffic of questionable quality, you will likely disable your AdSense account to protect other legitimate advertisers and publishers. Here are some activities that cause invalid traffic in your AdSense account:

# 1 Clicking on Your Ads:

Google encourages publishers to get high-quality inventory and traffic. Fake clicks on ads for your website, YouTube channel, or even your mobile app lead to invalid traffic. For YouTube publishers, serving video ads to inflate the cost of our advertisers is also invalid. However, Google understands that not all publishers intend to enter into invalid traffic.

Recommended Action: Type the URL of the ad owner in the address bar or use the Google Publisher Tool if you want to check the advertiser's landing page details, instead of clicking directly on it.

# 2 Frequent clicking on ads

Google has a mechanism to distinguish between real, fake or artificial clicks. Any clicks or impressions generated by automatic or manual means means the number of invalid clicks. But sometimes due to the detection system, Google may count test clicks as invalid, which testers often make on live ads.

Recommended Action: Have testers also type the live URL in the address bar to avoid clicking on the live ads. Also, do not recommend that friends, co-workers, and others click on your ads.

# 3 Use traffic fetch software

Lots of publishers also use software or sites to get a large number of impressions or clicks on live ads. Where some deal with companies or programs affiliated with other parties to obtain these clicks through pay-per-click, pay-per-click, automatic browsing, or click-exchange programs.

Recommended Action: Check the background of your traffic sources (non-paid and paid) before you start working with any source to generate traffic for your website.

# 4 Manipulating to target your audience

Well-targeted ads are the most effective ads. Manipulating your audience targeting to get more traffic is a mistake. To achieve high-bid value ads, some publishers deal with keywords (SEO) to drive large amounts of traffic to their website. This is another way to get into invalid traffic.

Recommended action: Select the target audience or group carefully.

# 5 Placing AdSense ads in tricky places

Some ads trick users into clicking on them. The most common types of deceptive ads are those placed at the bottom of the list, next to navigation buttons, below or above download links, images on a web page, etc. .

Recommended Action: Design your ad position with care. Avoid messing around while placing ads. Follow proven ad positioning best practices with user experience in mind.

# 6 Placing ads on your pages encourages support

Placing AdSense ads on a website or webpage asking users to support the website, YouTube channel, or app is an invalid activity. However, these differ from the ads that publishers place on their website to fill in the remaining space from the unsold inventory. Users are not encouraged to click on or act on ads.

Recommended action: It is prohibited to display ads that promote themselves or to third parties that reward users for seeing or clicking on ads, performing site searches, and / or raising money for third parties.

2- Reasons for disabling the Adsense account due to the policies

Google has a set of policies around just about everything. With recent incidents like bad ads, data privacy issues, etc., I have become more persistent with these policies. Here are some of the policy violations that may lead to an AdSense account being disabled:

# 1 Inappropriate adult or porn content

AdSense is a family-friendly network. According to Google, any website or advertisement that contains adult or pornographic content that is not appropriate for viewing at work or with family members is subject to political abuse.

Recommended action: Go to Google's adult content policies to ensure that none of your ads violate them. Also, take some time to understand how Google AdSense keeps a safe family network.

# 2 Infringing user comments and practices

Google knows that it's tough for publishers to maintain a tab on every page. Sometimes it's not the publisher, but the content posted by users that is the culprit. These types include sexually explicit forum posts, bot or spam comments, photos, comments, links, and more.

Recommended Action: Show clear content instructions to your users when they register on your website. These guidelines inform users of the rules for posting comments, links, images, or any other form of user-generated content.

# 3 Violating our Webmaster Guidelines

The Google webmaster divides their guidelines into three categories. Design, content, technology and quality. Each category encourages publishers to follow best practices (found, indexed, and ranked by Google). Failure to comply with Google's webmaster policies is a breach of policy.

Recommended Action: Read content policies and fix technical issues to maintain site speed, refer to better ad criteria for designing and experimenting with ads to stay compliant.

# 4 Copyright / illegal content

One of the most common reasons for deactivating an AdSense account is fraudulent or illegal content. Google may not place ads on websites with copyrighted content or on websites that promote criminal or adult content.

Recommended Action: Ensure that the content on your website does not contain or link to any sites that have non-approved or copyrighted content, illegal documents, or content related to fraudulent activity.

Account suspension is a threat, while account disruption is a threat in action. How is that?

An AdSense account suspension period usually allows publishers time to make corrections to their site. The email informs publishers of the duration of the suspension and the reason for the suspension (so that they can make changes to the site accordingly).

While commenting, publishers can log into their account. However, ad serving is stopped and payments are suspended. Although the loosening part is that ad serving resumes automatically after the suspension period ends. Also, the account suspension follows a non-appeal format because the duration of the suspension period has already been communicated to the publishers.

AdSense account deactivation occurs when there are still three or more traffic issues and / or invalid policy breaches after the account suspension period. Here, publishers are not provided for the specific reason. They are unable to see the admin access panel, and are redirected to the broken account page.

To recover the account, publishers are required to submit an AdSense account recovery resume form. This is the most important step. Here's how to do it right.

Steps to recover a deactivated Adsense account

"Our decisions are usually final," is what you will notice on the Google Account deactivation support page. It might sound intimidating, but Google is giving you one last chance to demand an account recovery.

1- Log in to your AdSense account. You will be redirected to the AdSense account deactivation page.

2- Click "Deactivated Account Frequently Asked Questions".

3- Go back to your account recovery point and click on 'AdSense account recovery resume form'.

4- Answer questions about publisher ID and account login.

5- Click "Appeal Form" and fill in all the fields.

6- Click "Submit".

The appeal form is used for deactivated AdSense accounts when there is invalid activity. The same appeal process applies to deactivated AdSense accounts for privacy reasons. Either way, it is best to fill out the form accurately in a rational state of mind. Before clicking "Submit", be sure to fill in all the details that match the facts.

Publishers often ask, "Can I create a new AdSense account if my current account has been permanently disabled?" But most likely, you will be banned again, and again. The appeal form is the only way to have Google re-evaluate your AdSense account.

If your AdSense account has been disabled for policy reasons - copyrighted content, poor ad position, and user generated content - try to make the necessary changes to your site in advance, then submit the appeal form to show Google's credibility.

When nothing works, publishers can always switch to other ad networks to start over. But still with good practices. But the advice remains that prevention is better than cure. Therefore, to stay in the green, publishers must follow AdSense best practices from the get-go to keep their account (and ads) running.

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